BetPlay is an online game label of Corredor Empresarial, a national lottery operator. And this brand is also the main sponsor of the international football league.
Pragmatic Play has signed an agreement with BetPlay, one of the main operators in Colombia.
This new venture We will see the Colombian operator use Pragmatic Play's all award winning slot series including the latest Wolf Gold, The Hand of Midas.
and the John Hunter series
BetPlay is the online gaming label of Corredor Empresarial, the national lottery operator and one of the first to enter the regulated online space in Colombia.
First opened in 2017, this deal is a strategic move.
On Pragmatic Play's expansion plans in Latin America After launching the continental hub last year as BetPlay is one of the market leaders. In a country that is regulated and is the main sponsor of the International Football League.
Pragmatic Play's VP of Latin America Victor Arias said: “Although the market for
Colombia has only young people. But it has developed rapidly. It has been at the heart of our strategy for the region, so signing a deal with a big player like Betplay is great news for us. We are looking forward to seeing its debut.”
German Segura, Corredor Empresarial manager, said: “Pragmatic Play's reputation in the global market is depending on whether there is something good good partner with companies like them
necessary for us Colombian players want to look for the highest quality in their games as everyone else can and that's what they can get by partnering with Pragmatic Play's.”
Pragmatic Play currently generates up to five new slot titles per month. While it also offers casino and bingo games as part of a broad product portfolio that is available through a single API.
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